Petaluma’s Kala Brand Music Sales Boom

Kala ukuleles Petaluma

Kala ukuleles (North Bay Business Journal)

Petaluma’s Kala Brand Music has experienced years of double-digit growth to 2015 sales of $20.2 million from about 400,000 instruments.

The well-known ukulele maker revamped its Petaluma headquarters to expand custom manufacturing. Around 40 of the company’s 50 employees are in Petaluma.

Large retail chains have approached Kala about carrying its products. But the company is wary of selling huge volume at slim profit margins in such places as Wal-Mart, Costco or Amazon.

Kala is sticking with distributors that serve dedicated music stores, resorts and surf shops — which the company says suits the music industry’s traditional attitude.

Read the story at the North Bay Business Journal

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