Petaluma Workforce & Talent

What characterizes the Petaluma workforce?


Petaluma has a history of employing highly educated talent. Companies have the advantage of hiring residents–of whom 35 percent have an advanced degrees–as well as those who live in the East Bay, San Francisco, Silicon Valley and Sacramento.


Petaluma is home to some of the most innovative companies with local talent that are creating today’s newest hydration product for CamelBak and BluePlanet’s cutting-edge software solution for telecommunication networks. Petaluma has a history of innovation dating back over a century when a local chicken farmer invented the egg incubator.


Petaluma is full of creative talent in many fields, including graphic design and marketing, fine and applied arts, and software engineering. Petaluma’s talent created the Athleta fitness clothing line (now owned by GAP Inc). and Cowgirl Creamery’s award winning cheese. Petaluma’s Design Guild includes talented graphic designers, photographers, writers, and artists who work for clients world-wide.

Happy to Be Here

Petaluma is an attractive hub for talent because employees enjoy challenging jobs in a place where their lives flourish. Company leaders can attract Fortune 500 talent because Petaluma companies stand out, because Petaluma’s lifestyle is unmatched, and because Petaluma is close to other employment centers where employee spouses can also find jobs.