Alvarado Street Bakery

Alvarado Street Bakery is a food manufacturing company in Petaluma

Loaves ready to go into the industrial oven.

Alvarado Street Bakery Petaluma

Alvarado produces 50,000 baked goods per day.

Alvarado Street Bakery Petaluma

Petaluma is Alvarado’s choice, and vice versa!

Alvarado Street Bakery logo

Greta, the cat on the logo, provided hippie pest management control when the bakery started in 1979.


Fertile Ground for Whole Grain Baking

Who They Are & What They Do

Alvarado Street Bakery is a worker-owned cooperative that produces a line of 30 products made from organic, sprouted whole grains. Alvarado’s unique process involves soaking organic, whole grain wheat berries in filtered water until they begin to grow, or “sprout” and grinding the drained “living sprouts” to make a wet, mushy dough that is then lightly sweetened, shaped, and baked.

The City of Petaluma partners with the business community…to ensure companies have the infrastructure they need to grow.

By the Numbers

Started in 1979, Alvarado Street Bakery is now a $25+ million company with about 120 employee-owners. Each day, Alvarado Street Bakery makes about 50,000 individual baked goods (including bread, buns, bagels, tortillas, and pizza shells) in a facility powered by 1700 solar panels. The company donates about 79 tons of bakery products to local food banks and shelters each year.

Why Petaluma?

Alvarado moved to Petaluma in 2007, after the company outgrew its longtime home in Rohnert Park.

Alvarado considered several communities and chose Petaluma because of its proximity to San Francisco–a key local market–and other Bay Area cities. Anticipating growth, the company saw Petaluma as an ideal place from which to distribute products and to attract the level of talent needed to support a larger and more complex business.

Another selling point was the City of Petaluma’s positive relationship with the business community.

“The City of Petaluma partners with local businesses to solve various growth and infrastructure problems, versus passing the problem along as an issue for local business to solve on their own,” says Kevin Haslebacher, CEO/General Coordinator at Alvarado Street Bakery. “This collaborative approach makes Petaluma one of the more attractive business communities in Sonoma County.”

Haslebacher likes that the City is forward-thinking when it comes to infrastructure, ensuring that Alvarado and other companies have the waste water, utilities, and transportation access they need to grow.

Petaluma and its neighboring cities also offer a high quality of life–an important factor in ensuring a steady flow of talented workers and innovative companies into the North Bay.

“Petaluma is a great community in which to live, which makes it attractive to those who may be looking for a small-town feel but with proximity to a major metropolitan area,” says Haslebacher. “We feel confident and comfortable that Petaluma can meet the needs of Alvarado Street Bakery for decades to come.”

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