Talent Attraction Resources

Are you a CEO frustrated by the perceived lack of talent in the North Bay? Are you an HR Director having trouble getting job reqs filled?

The Petaluma area offers many resources to help you identify and address your talent attraction challenges. We’re stronger together so let’s connect!


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Petaluma Economic Development Division

We have collateral materials to help you sell Petaluma to talent from outside the North Bay. We also have relationships with organizations and recruiters who can help you tap into the smart, educated people who are already here. Contact Ingrid Alverde for more information.

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Sonoma County Economic Development Board (EDB)

The EDB’s Job Market Tracker Program offers free reports on overall labor market trends as well as customized topics. Other EDB services include customized programs to help you meet workforce recruitment and training challenges. Contact Heather LoBue, Business Services Program Manager, for details.

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Sonoma State University

Many Petaluma companies have had great success cultivating talent through partnerships with Sonoma State University (SSU). The possibilities include mentorships, internships, career fairs, and marketing opportunities. To work with the School of Business and Economics, contact Susan Adams or visit online. To work with students from all other disciplines, contact Ann Mansfield or visit the website.


Santa Rosa Junior College

One of the top community colleges in the country, SRJC is an incredible resource for local companies. The college serves a wide range of students, including recent high school graduates trying to find a career path and experienced professionals who want to update their skills. In addition, SRJC offers teaching opportunities for experienced professionals with a graduate degree. SRJC has two campuses–a historic campus in Santa Rosa and a modern campus in Petaluma–as well as three other teaching sites including the Public Safety Training Center in Windsor and Shone Farm in Forestville. For information about what SRJC offers companies, contact Catherine Williams, PhD, Dean of Instruction and Enrollment Management.

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