The Petaluma area offers many resources to help you identify and address your talent attraction and workforce development challenges. We’re stronger together so let’s connect!
Talent Attraction Resources

Petaluma Economic Development Division
We have collateral materials to help you sell Petaluma to talent from outside the North Bay. We also have relationships with organizations and recruiters who can help you tap into the smart, educated people who are already here. Contact Ingrid Alverde for more information.

Economic Development Board
The EDB’s Job Market Tracker Program offers free reports on overall labor market trends as well as customized topics. Other EDB services include customized programs to help you meet workforce recruitment and training challenges. Contact the EDB for details.

Sonoma State University
Many Petaluma companies have had great success cultivating talent through partnerships with Sonoma State University (SSU). The possibilities include mentorships, internships, career fairs, and marketing opportunities. To post a job or internship opportunity through the Career Services office, contact Ann Mansfield. For other departments, contact the appropriate program coordinator as indicated below:
- School of Business & Economics: Dr. Kyuho Lee
- School of Arts & Humanities, Communications Major: Hillary Homzie

One of the top community colleges in the country, SRJC is an incredible resource for local companies.
- The Career & Technical Education (CTE) program combines training in technical and “soft” skills to prepare students for career success. The CTE program has a vibrant internship program that employers can use to meet workforce goals.
- The Contract Education Department offers customized training programs to local businesses. Learn more here or contact Jeff Rhoades.
- Do you or one of your employees want to teach a class? Contact Catherine Williams, PhD, SRJC Dean of Instruction, for info about opportunities and requirements.

Veterans Program
Veterans offer employers a winning combination of skills and work ethic. In addition, employers who hire veterans are eligible for wage and training reimbursements.
If you are interested in hiring a vet, please contact Shawn Hansen, Local Veterans Employment Representative for the Employment Development Department.