Petaluma Startup Makes Wine More Approachable

Brandon Carneiro of Petaluma's
Brandon Carneiro of Petaluma's (Darren Loveland via Argus-Courier)

A Petaluma wine startup is making wine more accessible by bringing the sommelier experience to online wine purchases.

Entrepreneur Brandon Carneiro has teamed up with master sommelier Ian Cauble on, where customers can buy wine with expert guidance usually reserved for fine dining experiences.

The two met during their time at Sonoma State University. Carneiro was in the MBA program. Cauble, who was featured in the 2013 documentary “Somm,” was studying to be a master sommelier.

“It’s really hard for consumers to get reliable information about the wines that are offered in stores; it’s not like a fine restaurant, where you have a sommelier like Ian to guide you,” Carneiro said. “Wine is not just a ‘product to be moved,’ it’s a complex and extremely interesting subject.”



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